We help leading brands to harness the power of brand advocacy by forming lasting collaborative relationships with influential consumers. Paradigm-shifting digital marketing is in our DNA – with executive experience at companies like Adify (now Cox Digital Solutions), comScore, Yahoo! and Flycast, our goal has always been to deepen the engagement consumers have with trusted brands. Word of mouth marketing can now become a major part of the marketing mix, because the Dynamic Signal platform makes it scalable, measurable, and brand-safe.
Russ is a digital media industry veteran with more than 15 years experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000). Russ is also an active angel investor in the digital world and is on a number of Boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.
Prior to DS, Jim was an early senior leader at other internet start-ups, including comScore Media Metrix and Adify, where he ran business development. Additionally, Jim worked at Information Resources, Lever Brothers, and Vision Quest Research in Chicago, where he built deep experience in consumer behaviors and marketing. Jim attended Bradley University and DePaul University in Chicago.
Steve’s experience includes leading the engineering team as CTO at digital ad platform Adify, building the Yahoo! Music Engine product, creating the survey system and client-side software platform at comScore, and developing the ad serving technology of Flycast. Steve holds a BS in Electrical Engineering from The University of Pennsylvania, and a BS from U Penn’s Wharton School.
Russ is a digital media industry veteran with more than 15 years experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000). Russ is also an active angel investor in the digital world and is on a number of Boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.
Since joining Trinity Ventures in 2006, Ajay has developed a reputation as an entrepreneur’s coach. His passion is helping entrepreneurs execute their Big Idea. He has over 20 years of operating experience at the senior management and board level with start‐ups, private companies and public companies. Prior to joining Trinity Ventures, Ajay co-founded Pinnacle Systems, a seminal media technology company that pioneered consumer generated media creation. During his tenure at Pinnacle, the company grew from start‐up stage to a global $350M public company, won several Emmy awards and completed over a dozen M&A transactions before being acquired by Avid Technology. Previously, Ajay was with Mindset Corporation, a computer graphics start‐up. Before Mindset, he held various technical and management positions at Atari Corporation, a video games company, and Unisys Corporation, an IT services company. He is a charter member of The Indus Entrepreneurs, an active group providing support for entrepreneurs and is on the Board of Trustees of the Harker School in San Jose. Ajay holds a M.S.E.E. from Stony Brook University, and a B.S.E.E. from the Birla Institute of Technology & Science in India.
Jamie Kennedy oversees Cox Enterprises’ business development functions, including identifying and evaluating new business opportunities, acquisitions and long-term investment strategies across Cox’s subsidiaries. Since 2004, he has worked across a number of Cox companies such as The Atlanta Journal-Constitution and AutoTrader.com, where he worked in market research. He also participated in a two-year rotational leadership program at Cox Communications, the company’s largest subsidiary and the nation’s third largest cable company. Kennedy earned his masters of business administration from the Stanford Graduate School of Business and holds an undergraduate degree from the University of Colorado. During his time at Stanford he served on Facebook’s online sales and operations team.
Gian Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world. Prior to comScore, he was President & CEO of Information Resources, Inc. (IRI), the leading global supplier of retail scanner data to the CPG industry. Gian has received awards such as the Illinois Entrepreneur of the Year (received twice), the Wall Street Transcript Award, and the Ernst & Young Entrepreneur of the Year. In 2008, he was inducted into the Chicago Entrepreneurship Hall of Fame. Gian has long been involved in the growth of hugely successful companies. He has served as a board member of Platinum Technology (acquired by Computer Associates), a global leader in the software services industry, and US Robotics (acquired by 3 Com), a global telecommunications device manufacturer. He currently serves on the boards of Dynamic Signal, PetMed Express, InXpo, Prophet, the Advertising Research Foundation, the Lancaster University Management School, and the North American Foundation for the University of Manchester. Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree (with Honors) in Physics and a M.A. in Marketing. He is the co-holder of a U.S. patent governing comScore’s data collection technology.
Karen serves as Chairman and CEO of AcademixDirect, the leading technology innovator in education marketing based in Mountain View, CA. Prior to joining AcademixDirect, she served as Chairman and CEO of Publicis & Hal Riney, a leading full-service advertising agency based in San Francisco and owned by Publicis in Paris, France. Before that, Karen held senior executive positions at Procter & Gamble, General Motors, Internet Capital Group and Bain & Company, and served as Vice President of Ford Motor Company, responsible for global e-business strategies, customer relationship management and export operations. She has served as an advisor to ComScore, XL Tech Group, Imagitas, Redloop Media, Terrapass, Scanscout and other venture capital backed technology start-ups. Karen has also served as a director on the Pella Windows Corporation, Wingcast, and Covisint Boards, American Advertising Federation, San Francisco Ad Council, Adcraft Club of Detroit, Goodwill Industries of Detroit, and Executive Womens Golf Association Boards, as a member of the Board of Governors of The Commonwealth Club of Northern California and as a trustee of the World Affairs Council of Northern California. Karen is currently on the boards of Mamapedia.com, Dynamic Signal and Positive Coaching Alliance. She holds an MBA from Harvard University and a B.A. in economics from Dartmouth College, where she is a former member of the Board of Trustees. Karen is actively involved with The American Heart Association, Music@Menlo Festival, Dartmouth College Alumni and the Harvard Business School Club of Northern CA. She owns a zinfandel vineyard in Healdsburg, CA, resides in the Bay Area, and is married with two stepsons.
While helping clients like General Mills, Disney, and Martha Stewart build branded digital communities, we saw what becomes possible when a brand forms direct relationships with passionate, outspoken influencers in the brand’s category. With these relationships in place, brands can reach their audiences more meaningful ways. Two years after our company Adify was acquired by diversified media company Cox Enterprises, a group of ten of us founded Dynamic Signal in 2010, with financing from Trinity Ventures, Cox Enterprises, and prominent angel investors.

Dynamic Signal Founding Team
Back left to front left:
Robert Porter, Fritz Schlereth, Madhu Chamarty, Jim Larrison, Russ Fradin, Bryan Sise,
Luisa Tiong, Jianfeng Wang, Levi Wolfe, Steve Heyman, & Margarita Bukatik